1. Introduction & Overview

Welcome to Vitáe (operating under Diya Naturals). Your privacy is of paramount importance to us. This Privacy Policy document outlines the specific types of personal information that is received, collected, and securely processed when you visit or make a purchase from our official store.

By utilizing our services, browsing our catalog, or placing an order, you agree to the collection and use of information in strict accordance with this policy parameters.

2. Information We Collect

When you interact with the Vitáe storefront, we collect certain data points to ensure a seamless checkout and premium delivery experience. This includes:

• Personal Identifiers: Your full name, shipping/billing address, active email address, and telephone/WhatsApp number.
• Device & Log Information: Your IP address, browser type, operating system, time stamps, and the specific pages you visit on our site.
• Order Details: History of products purchased, cart selections, and interaction with our customer helpdesk.

3. How We Use Your Data

We process your data under legitimate business interests to fulfill your expectations safely. Your information is used to:

• Fulfill and ship your cosmetic, hair care, and baby care orders nationwide.
• Process billing verification securely and prevent fraudulent activities or cart system abuses.
• Provide real-time order tracking updates via SMS, email, or direct WhatsApp communications.
• Improve our website performance, layout responsiveness, and overall digital customer service.

4. Sharing & Data Protection

We guarantee 100% data integrity. Vitáe will **never sell, trade, or rent** your personal identification details to third-party marketing companies. We only share essential logistics data with trusted partners to complete your orders, such as courier services (TCS, Leopards, M&P, etc.) to deliver packages to your doorstep in Faisalabad or anywhere in Pakistan.

5. Cookies & Tracking Systems

Our website uses modern cookie tokens to cache temporary user preferences. These cookies help our site remember what items are in your cart, track the speed of page renders, and optimize layout configurations. You can choose to disable cookies through your personal browser settings, though it may alter some checkout operations.

6. Data Retention & Security

We retain your personal shipping configurations only for as long as necessary to manage historical purchase footprints, account log parameters, and tax accounting data. We deploy advanced encryption and digital safety walls to prevent unauthorized leaks or data losses.

7. Your Legal Rights

As a customer, you have the full right to ask for a copy of the personal data we hold about you, request a correction to an incorrect shipping address, or request that we completely erase your data history from our active server lists. You can exercise these rights at any moment by reaching out to our team at info@vitae.com.pk.